Platinum blonde is one of the most demanding colour services in hairdressing.

It’s also one of the most misunderstood.

Many people see a bright, clean blonde and assume it’s achieved in a single appointment. Sometimes it is. Often it isn’t.

Achieving platinum blonde safely depends on your natural colour, previous colour history and, most importantly, the condition of your hair.

My priority is always the health of your hair first and the colour second.

That might sound backwards, but damaged platinum hair isn’t particularly attractive.

If you’re starting with darker hair, previous colour or box dye, achieving your goal may require multiple appointments. I’d rather be honest about that than promise something unrealistic.

Before any lightening begins, we’ll discuss what’s achievable, what the process will involve and what ongoing maintenance will be required.

Getting blonde is easy.

Keeping your hair attached to your head while doing it is the difficult part.

Due to the bespoke nature of this service, a complimentary consultation is required before booking a Full Works service to discuss your hair history, desired result and how much time needs to be allocated.