Meet the owner

Simon Schuetz
Owner
Simon’s hairdressing career began over 20 years ago in a traditional South German salon, where he completed his apprenticeship with distinction. He quickly became known in Munich’s top salons for his meticulous attention to detail, scientific expertise, and innovative approach.
Since moving to London in 2012, Simon has worked in East London’s highest-rated salons and was handpicked by Aveda to join their team for London Fashion Week. He has also contributed to editorial shoots for brands like Hunger Magazine and Oxfam. His wig creations have been showcased at Ibiza’s iconic Club Amnesia and worn by international drag artists on RuPaul’s Drag Race.
Outside of hairdressing, Simon enjoys home improvement projects, web design, and sewing—pursuits that enhance his precision and creativity. His fascination with science, physics, and architecture further fuels his thoughtful and inventive approach to his craft.