Founded by Simon Schuetz, the studio stands as a striking alternative to run-of-the-mill high-street salons, redefining what a hairdressing experience can be.
Founded
2022
Experience
20+ Years
Beliefs
My approach is built on understanding your individual needs and ensuring every detail is thoughtfully addressed. Services are designed to include everything from start to finish, eliminating surprise add-ons and ensuring complete transparency.
In a world where it’s easy to feel like just another number, I make every effort to provide a personal, tailored experience. The focus remains on creating great hair in an environment where you feel heard, valued, and empowered—leaving every appointment with a lasting, positive impression.
Studio
Nestled within the Gossamer City Project, a gated community supporting small businesses, the studio is a calm, uncluttered retreat inspired by German Bauhaus practicality and the cozy warmth of mid-century design.
Every detail has been carefully chosen to prioritise comfort and wellbeing. High-quality chairs and basins from Takara Belmont, alongside recycled and repurposed furniture, biodegradable linseed-oil flooring, and soft furnishings made from recycled PET bottles, reflect a commitment to sustainability.
With plastic use minimised wherever possible, the space embodies thoughtful, eco-conscious design.
Products
The studio partners exclusively with independently owned brands that prioritise sustainable packaging, ethical practices, and responsible production methods.
About
Simon Schuetz
Creative Director
Simon’s hairdressing career began over 20 years ago in a traditional South German salon, where he completed his apprenticeship with distinction. He quickly became known in Munich’s top salons for his meticulous attention to detail, scientific expertise, and innovative approach.
Since moving to London in 2012, Simon has worked in East London’s highest-rated salons and was handpicked by Aveda to join their team for London Fashion Week. He has also contributed to editorial shoots for brands like Hunger Magazine and Oxfam. His wig creations have been showcased at Ibiza’s iconic Club Amnesia and worn by international drag artists on RuPaul’s Drag Race.
Outside of hairdressing, Simon enjoys home improvement projects, web design, and sewing—pursuits that enhance his precision and creativity. His fascination with science, physics, and architecture further fuels his thoughtful and inventive approach to his craft.